“ Theo van Doesburg founded the contemporary art journal De Stijl In 1917 as a method of recruiting artists of like minds in the creation of a new artistic collective that involved an expansive notion of art, influenced by the utopian ethics of spiritual harmony” . The most recognized artists within this movement were the painters Theo van Doesburg, who was also a writer and a critic, and Piet Mondrian, along with the architect Gerrit Reitveld. The movement ultimately proposed simplicity and concepts through which they could be expressive. The Netherlands-based De Stijl movement embraced an abstract and simplistic aesthetic based on basic visual elements such as primary colors and geometric forms. The synchronization and order was established through a decrese of elements to soley geometric forms and primary colors. The movement was in part a reaction against the Art deco period. The reduction in the quality of De Stijl art was intended by its creators as a universal and visual language appropriate for the modern age. De Stijl artists furthered their horizons by applying their style to a multitude of media in the fine and applied arts. The initial idea was to create a fusion of form and function, it is believed this avenue would make De Stijl the ultimate style. To date, De Stijl artists focused their attention not only to fine art media such as painting and sculpture, but virtually every other art form namely industrial design, typography, and even to the extrems of literature and music. De Stijl’s influence was perhaps most noticeable in the realm of architecture, this movement was a major contributor to the International Style of the 1920s and 1930s.
Die Stijl was also the name given to a publication that discussed the groups theories which was also published by van Doesburg. The publication Die Stijl is a representation of the most significant work of graphic design from the movement, however the ideas to reduce form and color are major influences on the advancement of graphic design as well. Modern day graphic designers adapt the approach that “less is more” when creating designs, by utilizing simpler forms and colours to communicate an idea.